Panasonic the Japanese electronic giant has reported a record annual loss: £6 billion.

“…But Panasonic has predicted that it will bounce back into profit in the current year, helped by cost-cutting….” source: bbc news

A real paradox when so many people want the flat screen television and Panasonic has been around for a while.

So a brand which has nothing to prove.

But, what is behind this massive drop?

Panasonic’s business affected by electricity shortages caused by the fallout from the Japanese tsunami, and supply chain disruption caused by flooding in Thailand.

Deteriorating conditions inside Japan and the European economic crisis also reduced sales.

Some other manufacturers were affected by the destruction in Japan: Canon, Sony or Sigma – concerning factories producing spare parts for camera lenses.

“…. Sony has reported a record annual loss of 456.7 billion yen ($5.7bn; £3.5bn.)…”

Economic downturn and very bad weather: 2 factors which could ruin companies future,  relying on vital parts to put new products on the market. A real jungle!

Would this mean that corporations should have various locations, just in case of a natural destruction such as earthquake/tsunami combination?

Maybe a safe investment to make sure that if one goes down there is a “rescue boat” available!